Outbrain Partners with IAS integration to Increase Brand Safety
Content discovery platform Outbrain has recently partnered with IAS integration to improve brand safety. This new deal would enable Outbrain to go beyond its earlier keyword-only blocking of objectionable pages…
Word-of-Mouth: The ancient Power play of modern times!
Nielson Global Trust in accordance with an Advertising survey claims that 92 percent of the people entrust their friend’s recommendations over any product. The essentiality of word-of-mouth hence proves its…
StatSocial Expands Footprint with Databricks Marketplace Partnership
StatSocial, the industry leader in cross-platform social audience insights, is thrilled to announce its latest partnership with Databricks, the Data and AI company. This strategic collaboration expands StatSocial’s footprint in…
Martech Company transcosmos opens new office
transcosmos inc. hereby announces that the company has opened its new office “Shibuya First Tower” for the Digital Marketing department which was previously divided into Shibuya main office and Iidabashi…
Domo announced two senior leadership promotions
Today, Domo (Nasdaq: DOMO) announced key senior leadership promotions to support and accelerate the company’s strategic partner growth initiatives. Effective immediately, Domo Chief Revenue Officer, Jeff Skousen, has been named…
Medicus IT Announces Strategic Partnership with Red Spot Interactive
Medicus IT (“Medicus” or “the Company”), the leading healthcare-focused IT managed services provider, today announced a strategic partnership with Red Spot Interactive (RSI), the nation’s premier, healthcare CRM and patient…
DOOH deals have become online with Vistar
In October 2017, Vistar Media, the New York City-based digital out-of-home (DOOH) ad platform, had launched a private marketplace for the US and Canadian outdoor signage such as bus shelter…
Communications Conference in Boston Allot Communications Ltd.
Allot Communications Ltd. (NASDAQ: ALLT) (TASE: ALLT), a leading provider of security and monetization solutions that enable service providers to protect and personalize the digital experience, announced that it will…
Upfluence Secures $3.6 Million in Series A Funding
Upfluence, the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs’ fund, ISAI, with additional participation from the investment group,…
Forrester’s first report on media tech/services spending shows customer experience and AI
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. As Scott Brinker’s recently unveiled Marketing Technology Landscape shows,…