A Transformative Approach to Privacy Rights Process Design and Fulfillment
Ketch, a leading Data Permissioning Platform for privacy operations and data mobilization, has announced the general availability of its No-Code Rights Automation product. This innovative solution is designed to simplify the process for non-technical teams to comply with consumer data requests for deletion and access, from receiving the request to fulfilling it, all without requiring technical skills.
The Need for No-Code Rights Automation
- Empowering Non-Technical Teams: Modern privacy laws empower consumers, known as “data subjects,” to request access to or deletion of their personal data. For data-driven brands, fulfilling these requests manually is a time-consuming and complex process. Ketch’s No-Code Rights Automation provides a streamlined solution.
- Market Differentiation: The no-code solution for data subject rights (DSR) request automation is unique in the data privacy software market. It eliminates the need for assigning manual tasks, automating both the processes and the tasks involved.
Key Features and Innovations
- Drag-and-Drop Workflow Designer: The visual workflow builder allows non-technical stakeholders to use icons representing tasks, stakeholders, systems, and actions to create customized DSR workflows, including data redaction, identity verification, and system activity automation.
- Infinite Customization: Supports business process requirements with automated, dynamic decision-making using variables populated from databases, third-party systems, employees, and consumers.
- Customizable Rights Experiences: Enables the creation of consumer request interfaces on frontend digital properties, connecting consumer digital identifiers across vendor and partner systems for a complete data profile.
- Extensive Integration Library: Facilitates automated DSR fulfillment in internal data systems and third-party apps, configurable by non-technical stakeholders within minutes.
- Open Developer Tooling: Includes APIs and webhooks for custom and complex use cases, ensuring unlimited support for any business process adaptation.
Testimonials and Industry Impact
- Vivek Vaidya’s Vision: “Ketch No-Code Rights Automation is a leap into the future of modern privacy management,” said Vivek Vaidya, Ketch Co-founder and CTO. “Our solution automates both the process and the tasks themselves with software, configurable by non-technical teams.”
- Customer Success: Adam Keephart, Senior Director of Information Security at TIME, stated, “Ketch No-Code Rights Automation did more than streamline our processes—it enabled us to fundamentally redesign how we handle DSRs. With unparalleled options for task routing, system integration, and automation, Ketch modernizes our Privacy Program and positions us for continued success as privacy compliance evolves.”
Ketch’s No-Code Rights Automation product represents a significant advancement in data privacy management. By empowering non-technical teams with a visual workflow builder and extensive integration capabilities, Ketch ensures that businesses can efficiently comply with consumer data requests, enhancing their privacy programs and positioning them for ongoing regulatory success.