Flashtalking Receives MRC Accreditations for Unified Metrics
Mediaocean, the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad…
Info-Tech Research Group publishes new blueprint
Misalignment between marketing and IT departments often results in wasted resources, duplicated tools, and poor customer experiences that can hinder organizational growth. These challenges create barriers to effective communication and…
Mediavine removes autoplay and all muted in-stream inventory
Mediavine, the largest independent full-service ad management firm in the U.S., announced the removal of autoplay and all muted in-stream inventory across its 10,000 publisher partner websites. As of February…
GroupBy and RETHINK Retail to Host New Webinar
GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announces its upcoming webinar, “Bad Data, Big Trouble: How To Turn The Corner On Poor-Quality Product Data With The Help…
Vecima integrates MediaScale Streaming with Cadent Aperture Platform
Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of Vecima’s MediaScaleTM Streaming solution with Cadent Aperture Platform to power…
The Yadot Group to Acquire Experiential Agency Socials Dallas
The Yadot Group announced it has agreed to acquisition terms with Socials Dallas, a Dallas-based experiential agency. “The potential upside this deal brings to The Yadot Group and its companies…
2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation
Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB’s “2022 Video Ad Spend &…
Pipedrive Strengthens AI Portfolio With the Launch of Pipedrive Pulse
Pipedrive, the easy and effective sales CRM for small businesses, today announced the beta launch of Pipedrive Pulse, an AI-powered tool designed to streamline prospecting workflows while prioritizing the most…
80% of Holiday Shoppers Will Rely on Online Shopping This Season
A recent survey by HostingAdvice.com uncovers a shift in holiday shopping trends, with nearly 80% of respondents planning to shop online this season. This surge in e-commerce underscores the critical…
Account-Based Marketing Leader Terminus Acquires GrowFlare
Terminus, the leading account-based marketing platform, announced today its acquisition of GrowFlare, an innovative account profiling and predictive data company that leverages psychographic intelligence to dynamically identify ideal accounts and…