Adlook, a next-generation brand growth platform, today announced the appointment of Mateusz Jedrocha as Chief Product Officer. Jedrocha, who previously served as Adlook’s Vice President of Branding Solutions, will spearhead the company’s product development and innovation initiatives as Adlook continues to differentiate itself in a competitive market.
Jedrocha will assume his new position at a critical juncture for the industry, as significant changes in the open web present both opportunities and challenges. He will lead Adlook’s product team to support the company commitment to investing in product quality and development to ensure sustained growth and market leadership. This news follows several other significant moves within the company, including the promotion of Kuba Kossut to CEO and the appointment of industry veteran, Jim Daily, as Executive Advisor.
“I am honored to assume this new role at Adlook during this transformative period for the company and industry as a whole,” said Jedrocha. “During this critical time for the industry, product quality and innovation are more important than ever. I look forward to driving our product strategy and ensuring that Adlook continues to lead with cutting-edge solutions that meet and exceed industry standards.”
Since Adlook’s inception, Jedrocha has been instrumental in driving its growth, overseeing commercial efforts on its existing portfolio, and leading the product and technical teams. He has been pivotal in seeding Adlook’s growth and establishing its reputation in the market, as well as overseeing successful partnerships with brands such as Kraft Heinz, Sanofi, SC Johnson, Mars, and PEPSICO.
“Mateusz has been an instrumental part of our company, and I am thrilled to see him ascend to this new role,” said Kuba Kossut, CEO of Adlook. “This new role highlights the growing complexity and importance of Adlook’s product offerings as we continue to differentiate ourselves from competitors. With his extensive industry experience and deep understanding of our product and market dynamics, Mateusz is the ideal leader to drive our product strategy forward as we continue to push boundaries with our innovations. I am confident that under his leadership Adlook will continue to deliver outstanding results for our clients and partners globally.”
Adlook has made significant strides this year, including the launch of new privacy-centric solutions that reinforce its leadership in cookieless digital advertising. By expanding its global presence and becoming the first DSP to integrate with Google’s Topics API, Adlook has positioned itself as a leader in the cookieless environment. Trusted by leading brands such as Kraft Heinz, Sanofi, SC Johnson, Mars, and PEPSICO, Adlook’s momentum has solidified its leadership within the media space by offering sophisticated and accessible solutions to clients worldwide. To learn more about Adlook’s deep learning-powered and future-proof brand growth platform for marketers and agencies, visit www.adlook.com.