Automated Creative, a leader in automation and optimisation in performance marketing, has made a major update to its reporting platform, Automated Intelligence. It now incorporates an industry-leading Large Language Model (LLM) trained to unlock the creative value within digital campaigns. This allows users to use conversational prompts to extract and interpret actionable insights from ‘black box’ digital ad data more easily and at speed.
Alex Hobhouse, Chief Product Officer at Automated Creative, says: “The advertising industry readily accepts that creative is the biggest driver of advertising effectiveness. While Meta, Google and others have released their own optimisation tools to brands, marketers are increasingly frustrated with the lack of transparency on what’s working and why once ads have gone live.
“Billions of pounds are being wasted annually on digital ad platforms because marketers don’t typically have the tools to interrogate their data and tweak live content to perform better. In-house or external reporting often takes weeks – if not months – to materialise, which means marketers are only able to optimise their next campaign – if at all.”
Automated Creative’s Automated Intelligence tool combines its proprietary creative data tagging into datasets with customers’ paid media performance data. This allows users to understand what elements – messaging, visuals, themes etc – are delivering best against media objectives.
Incorporating a conversational LLM into the platform then allows users to use conversational prompts to question the data from current and past ad campaigns and pull insights at speed without having to manually scroll through a dashboard or spreadsheets.
“Technology should be empowering today’s data-driven marketers to take decisive action in-flight, during campaigns when it can have maximum effect. It is our genuine hope that platforms like ours will signal the death of the post-campaign report as we know it”, says Alex Hobhouse.
“A LLM allows any marketer, regardless of their technical competency, to make sense of campaign data live, rather than being overwhelmed by the sheer scale of big data. We give in-house and external teams a better understanding of what works for their brand, their setup, their needs. A tool that allows brands to extract every pound of value from their creative is a positive and significant step for the market in reducing the mass of wastage in performance marketing.”
Tom Ollerton, founder of Automated Creative, concludes: “Automated Intelligence is a gamechanger for businesses in fast-moving sectors and those that would benefit in responding to external market conditions that change quickly. No doubt this is something that has been brought home to many brands during this year’s ‘summer of sport.’”
The upgraded tool is now available to existing Automated Creative partners and for potential customers to test, please visit https://automatedcreative.net/ for more information.
About Automated Creative:
Meet Automated Creative – an agency team meets AdTech tool hybrid, uniting creativity and automation to optimise paid media. They take the guesswork out of paid advertising.
The world’s biggest brands trust the team and tool to deliver them expertise, great service and most importantly, results: Bose, P&G, Mars, Adidas, GSK, Samsung, Campari, KFC, Upfield, NCS and many more choose AC in markets across the world.