Urban Science, a leading global automotive consultancy and technology firm, announced the launch of its enhanced In-Market Audiences, which harness the company’s unrivaled industry sales data – updated daily –…
MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago…
Adweek, a leading source of news and insights for the advertising and brand marketing ecosystem, today announced the appointment of Antonio Lucio to its Board of Directors. Mr. Lucio is…
Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its advertising arm, Globe Media…
Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability…
Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee…
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing…
Table of ContentsIntroduction1. Understanding Sales Enablement2. The Role of CRM in Sales Enablement2.1 Centralized Customer Data2.2 Enhanced Collaboration2.3 Automated Lead Management2.4 Insightful Analytics3. Integrating Marketing with CRM for Sales Enablement3.1…
MediaGo, the deep learning-based intelligent advertising platform, announced today that it has comprehensively upgraded its SmartBid product. Introducing the Maximum (Max) Conversion bidding mode, the new upgrade aims to maximize…
The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands.…
