MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading…
RollWorks, a division of NextRoll, Inc., has been awarded the “Best Account-Based Marketing Solution” in the 2024 MarTech Breakthrough Awards. This recognition highlights RollWorks’ ability to help business-to-business (B2B) companies…
Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B…
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right…
Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric…
Today PathFactory announced Microsite Builder, a highly-requested feature that helps B2B marketers develop flexible, effective, engaging content destinations for account-based marketing strategies. “ABM is a top priority for most B2B…
DemandJump, the leading marketing insights and attribution platform, announced today the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of…
Terminus, the leading account-based marketing platform, announced today its acquisition of GrowFlare, an innovative account profiling and predictive data company that leverages psychographic intelligence to dynamically identify ideal accounts and…
Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing that sales are the front…
Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest…
