- Marketers set to achieve new levels of automation and scalability thanks to Personalised Campaigns from Jacquard, which uses AI to generate customer-centric, on-brand marketing messaging, tailored to the individual.
- Enhancements made to Jacquard’s UX as part of the summer release better equip marketers to launch multichannel, multilingual campaigns from a single brief, with language capabilities now extending to Modern Standard Arabic and LATAM Spanish.
- Generating 2,500 brand-compliant messages in seconds from a single brief, Jacquard curates variants for brand voice, performance, localisation and channel needs.
Jacquard, the enterprise tooling for brand messaging that resonates everywhere, has unveiled Personalised Campaigns: a brand new AI product designed to automate the creation of contextually relevant, on-brand marketing messaging for each individual consumer. As part of this summer release, it has also introduced LATAM Spanish and Modern Standard Arabic into its proposition, which will enable marketers to take a multilingual, culturally nuanced and relevant approach without barrier.
Language curated for the individual
Research* shows that personalisation is mission-critical when it comes to effective marketing, and that it’s in the top three concerns for marketers in 2024**. To be truly customer-centric, messaging needs to progress from the nascent days of personalisation, which began with [and has barely evolved from] “Hello, {first name}.” Audiences want brands to demonstrate that they understand their needs, desires and preferences, and not just know their name.
But even the most skilled collective of copywriters can’t meet the demands of accurate and impactful personalisation with the speed and scale that’s required. Until now, they have had to rely on personalisation methods such as complicated conditional logic, audience segmentation and error-prone merge tags. This has resulted in formulaic messaging that is proven to disengage consumers.
This is where Personalised Campaigns comes in, with its ability to automate the creation of contextually relevant, on-brand marketing messaging. It leverages data and technology to create unique experiences and immediate, tangible value for the individual consumer by delivering messaging on behalf of businesses that resonates on a personal level.