DAIVID’s New AI Predicts Ad Attention, Emotions, Memory & Brand Impact
Global creative effectiveness platform DAIVID launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business…
Grocery TV Welcomes Alison Levin to Its Board of Directors
Grocery TV announced that Alison Levin, President of Advertising and Partnerships at NBCUniversal Media, will serve as an independent board member, advising the in-store retail media company as they rapidly…
SutiDAnalytics Enhances Data Analysis with Smart Features & Integration
SutiSoft, a fast-growing dynamic SaaS applications provider, is dedicated to empowering businesses with innovative tools that drive growth and efficiency at every stage of their journey. Today, SutiSoft is excited…
Alembic Unveils Brand Health Daily Sentiment Tool
Alembic, the leading AI-powered marketing intelligence platform for enterprises, today announced the preview release of its Brand Health Daily Sentiment Tool. This add-on to the Alembic Marketing Intelligence Platform provides…
Lifesight launches updated version of its marketing measurement tool
Lifesight, a leading provider of marketing measurement solutions for growing brands, is excited to announce the launch of the latest version of its platform. This new release represents a significant…
Gartner names Bloomreach a Visionary in 2024 Multichannel Marketing Hubs
Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Visionary in the 2024 Gartner® Magic Quadrant™ Multichannel Marketing Hubs. Fueled by an innate understanding of…
Social commerce has trust issues, new consumer survey reveals
New research from AfterShip and Ipsos reveals that trust and security are significant factors influencing how consumers shop online, especially on social commerce platforms like TikTok Shop and Instagram Shopping.…
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference,…
A Week filled with GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app and much more.
A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR). TrustArc expanded the popular TrustArcConnect, a partner program to meet a tremendous growth…
Euroconsult Honors Speedcast and Carnival with “Smartship Award of the Year”
Smartship Award of the Year” Recognizes Partnership to Achieve World Record-Breaking 3.174 Gbps Onboard Carnival Horizon Speedcast International Limited (ASX: SDA), the world’s most trusted provider of remote communication and…