Allyable and OroCommerce Announced Strategic Partnership
Allyable, a leader in digital accessibility AI platform, and OroCommerce, the provider of a leading B2B e-commerce platform, have announced a strategic partnership to bring cutting-edge accessibility capabilities to enterprise…
IAS to Enter China, Enhancing Measurement for Worldwide Advertisers
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and…
WeTV Partners With Magnite to Enhance Video Inventory Monetisation
Magnite, the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within…
Freshworks Appoints Srinivasan Raghavan as Chief Product Officer
Freshworks Inc. (NASDAQ: FRSH) today announced Srinivasan Raghavan as its new Chief Product Officer (CPO) with over two decades of leadership experience in the enterprise SaaS industry. Srini will lead…
Twilio Segment Expands Integration with AWS
Twilio Segment’s Linked Audiences Beta now available for Amazon Redshift Twilio Segment and AWS customers gain expanded capabilities to drive smarter, more personalized customer interactions and stronger business outcomes Twilio…
PMS Teams up with DanAds to launch Prisma Media Ad Manager
Prisma Media Group is excited to introduce Prisma Media Ad Manager, their self-service advertising platform designed to make digital ad campaigns easier. Built in partnership with DanAds, the global leader…
New partnership to boost paid search performance
A new partnership aims to transform the performance of the £14.7bn UK search market by creating a transparent approach to paid search and setting a new standard in digital advertising.…
Marks & Clerk Urges Stronger Brand Protection Amid Counterfeit Surge
As the retail sector enters its peak annual sales period with Black Friday and festive shopping well underway, global intellectual property (IP) firm Marks & Clerk underscores the need for…
Canadian Wealth Mgt Clients Embrace Apps for Personal Financial Advice
As wealth management firms in Canada continue to shift their focus and their outward branding away from transactions and trading to a focus on financial empowerment and freedom, clients’ expectations…
Refuel Agency announced the launch of Influyente
To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments. Backed by the 35+…