Omnichannel Lens Enhances Messaging With AI and Behavioral Insights
Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications Insights (MarCom Insights) Center of Excellence (COE) that assesses pre-…
Alloy appoints Frances Riley as vice president of strategic growth
Alloy, the precision storytelling & experiences agency for imaginative tech brands, welcomes Frances Riley as vice president of strategic growth, where she will lead marketing, sales and partnerships for the…
Keatext, QuestionPro Unite to Boost Conversational Analytics & Insights
Keatext, a leading innovative text analytics provider, and QuestionPro, a global leader in online survey and research services, announced a strategic partnership to drive business growth by delivering advanced conversational…
Highspot Unveils AI Roadmap and New AI Innovation for GTM Enablement
Highspot, the GTM enablement platform, unveiled its AI roadmap, including the upcoming introduction of Highspot Copilot Actions, which deliver proactive recommendations to users, and Copilot Agents, which can be both…
WebMD Ignite announced Ignite Programmatic
WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers. Ignite…
ID5 & OpenX Partner to Deliver a 58% Increase in Reach for Safari Traffic
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, andID5,the market-leading identity provider for digital advertising, announced a solution to expand reach even in traditionally unaddressable environments such…
Tambourine Expands Presence in LATAM with New Bogotá Headquarters
Tambourine, a global leader in digital marketing technology, has officially opened its new Latin America (LATAM) headquarters in Bogotá, Colombia. This milestone reflects Tambourine’s dedication to serving the region’s thriving…
Digital Advertising Platform Kubient Closes $20.7M Public Offering
Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, announced today the closing of its previously announced underwritten public offering of 3,529,411 shares…
FlyX Marketing’s Approach to AI-Powered Personalization
FlyX Marketing Albert Valiakhmetov, the founder of FlyX Marketing accurately captures the essence of modern marketing when he states that it’s not about selling, but about understanding. This shift has…
Madhive, LifebrandsD2C Share Results of AI Targeting on CTV Platforms
Madhive, the leading technology company for local connected television (CTV) advertising, released results from an AI implementation on CTV conducted in partnership with performance marketing agency LifebrandsD2C. Using Madhive’s proprietary…