Barometer and SoundStack Partner to Enhance Audio Ad Marketplace
SoundStack, the independent audio-as-a-service (AaaS) company, today announced a partnership with Barometer, the only independent brand suitability and contextual targeting solution for podcast advertising. The agreement enables buy-side partners to…
CBA Launches “Better Ads Certified” Program With Admiral
The Coalition for Better Ads (CBA) has announced a first-of-its-kind certification to grow publisher revenue and build consumer confidence in high-quality, non-intrusive advertising. A successful pilot program conducted by Admiral…
Generate by PlusMedia Launches to Monetize Customer Touchpoints
PlusMedia, a leading agency in insert media, proudly announces the rebranding of its media monetization service to “Generate.” This innovative solution empowers brands to generate revenue by including offers from…
Wunderkind Unveils Identity Solution Enhancements
Wunderkind, the leading AI-powered performance marketing and identity platform, announced a series of enhancements to its Autonomous Marketing Platform, including an identity enrichment ecosystem, cross-device graph, server-side tracking, and renewed…
Big Path Capital Selects BackBay Communications as PR Agency
BackBay Communications, a leading public relations and integrated content-marketing firm specializing in the financial services sector, is proud to announce that it has been chosen as the PR and marketing…
Impact of COVID-19 on Consumer Shopping: Helium 10 Data Analysis
New report explores online pandemic shopping, showcasing how the Amazon marketplace mirrors pop-culture trends over the last two years. Consumer shopping and spending habits fundamentally evolved during the COVID-19 pandemic,…
Guillaume Cribier joins MGID as Head of Global Publisher Success
MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its global team as Head of Global Publisher Success. At MGID, Cribier will lead and support…
iVision Mobile Announces New Launches and Additions
iVision Mobile, a leading provider of white label mobile marketing software, announced today the completion of its brand refresh and introduction of its new website and logo, along with the…
Online Ad Spending Market to grow at a CAGR of 10.98% by 2026
The online ad spending market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Alphabet Inc., Alibaba Group Holding Ltd., Alliance Data…
billups Announces Key Leadership Appointments to Drive Global Expansion
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the appointment of Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific…