Tealium named a Strong Performer in CDP for B2C report by Forrester
Tealium, the largest independent and most trusted customer data platform (CDP), was among the select companies that Forrester invited to participate in The Forrester Wave™: Customer Data Platforms for B2C,…
IAS Expands Its AI-Driven Total Media Quality Product on YouTube
Integral Ad Science, a leading global media measurement and optimization platform, announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across…
SproutLoud expands platform’s organic social media capabilities
SproutLoud, a leader in distributed marketing technology, is proud to announce the expansion of the platform’s organic social media capabilities, which make it easy for a brand’s local business partners…
Ways of Incorporating Geofilters into Your Marketing Strategy
Currently, major business platforms are taking advantage of the newly launched location-based geo-filters or geo-location tags. The personalised screen of the geo-filters offers you to pinpoint potential customers in specific…
Gladly announced new funding and AI-powered customer service platform
Gladly, a leader in customer service innovation, has announced its groundbreaking unified Customer Service Platform, powered by advanced AI. The platform is set to disrupt the industry by replacing outdated…
fishbat, offers 4 Reasons to Include Voice Search in Your Marketing
In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include voice search in your marketing. Over the past…
Unilever, Diageo, Procter & Gamble go beyond GDPR with Support of a WFA Data Manifesto
Some of world top advertisers like Unilever, Mastercard, Procter & Gamble, and Diageo have teamed up with the World Federation of Advertisers (WFA) and some other major advertiser associations in…
The Best Answer, Inc. Appoints Ben Bilbrough as New CEO
The Best Answer, Inc. (TBA), an AI-Powered Culture Success Platform, is pleased to announce the appointment of Ben Bilbrough as its new Chief Executive Officer, effective immediately. Ben Bilbrough brings…
Oracle & Sprinklr Enhance Marketing & Customer Service
Oracle today announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Sprinklr, a Customer Experience Management (CXM) platform for modern enterprises, that will help organizations deliver personalized and…
Mirriad launches highly scalable In-Video Ad Unit
Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS). NEW YORK, May 2, 2018 /PRNewswire/ — Video technology company Mirriad today announced the launch of a new 10-second in-video ad…