Tealium recognized in Snowflake’s 2025 Modern Marketing Data Stack Report
Tealium, one of the largest independent and most trusted customer data platforms (CDPs), announced that it has been recognized in the Modern Marketing Data Stack 2025: How Leading Marketers Are…
RAD Intel Launches State-by-State Functionality
RAD Intel, the leading AI-powered audience insights platform, today introduced state-by-state functionality to provide brands and agencies with hyper-relevant data and insights on both macro and micro influencers, ensuring more…
Merging CTV & non-endemic ads will unlock new audiences for advertisers
In recent years, connected TVs (CTVs) have transformed the way advertisers reach their audience. With so many ways to now interact and captivate potential customers, non-endemic advertising on CTV stands…
BackLite Media & VIOOH to bring programmatic DOOH to the Middle East
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform.…
IAB Tech Lab Launches “Ad Format Idol” Initiative
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardizing emerging Connected TV ad formats. This project…
Very Good Ventures Welcomes Key Leaders to Shape Future
Very Good Ventures (VGV), the leading full-service Flutter consulting firm, today announced the addition of three seasoned executives to its leadership team. These strategic appointments will play a pivotal role…
Lemma Strengthens Market Position with US Team Expansion & Talent Boost
Lemma, a leading omnichannel platform for emerging media, announced the expansion of its New York-based U.S. team. This includes welcoming Jeremy Amigo as Head of Publisher Partnerships and Loubna Kadiri…
DoubleVerify Extends Media Quality Measurement on LinkedIn
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, today announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This…
Forter Enhances AI Decisioning and Expands Global Ecosystem
Forter, the Trust Platform for digital commerce, announced new product capabilities as part of its latest release designed to enhance its AI-powered decisioning and performance, along with ecosystem updates that…
Marigold Unveils AI-Driven Marketing Evolution
Marigold, the leading messaging and loyalty platform, today unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold…