BigCommerce Adds New Veteran Ecommerce Leaders
BigCommerce, an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, announced the addition of three new executive leaders to invigorate key areas of…
OneMagnify Acquires Dynamic, AI-Driven, CTV-First Marketplace, Emodo
OneMagnify, a leading data science-driven marketing solutions provider backed by private equity firm Crestview Partners, announced that it acquired Emodo, a pioneer in AI-powered programmatic marketing. Emodo boasts a Connected…
Forrester Names Gong a Leader in Revenue Orchestration Platforms
Gong, the Revenue Intelligence leader, announced it has been cited as a leader in revenue orchestration platforms, according to the new report, “The Forrester Wave™: Revenue Orchestration Platforms for B2B,…
AssistantAI Debuts on StructuredWeb’s ChannelGPT Platform
StructuredWeb, the provider of the leading enterprise-grade through-channel marketing automation (TCMA) platform and the first to offer a Generative AI solution built specifically for the channel, announced the launch of…
Advertise Purple Announces Key Insights From Q3 2024
Award-winning affiliate management strategy and technology, Advertise Purple, is thrilled to announce the key insights from Q3 2024 on the affiliate marketing industry. Advertise Purple has generated over $4.6B in…
Advertisers Must Focus on Total TV Experience for Strong CTV Campaigns
LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect,…
Marin Software Expands Amazon Integration, Unlocknad Channel for All
Marin Software, a leading provider of performance marketing software for brands and agencies, announces major enhancements to its Amazon integration. This update includes Sponsored TV, non-endemic advertising, and access to…
PartnerCentric’s latest capability demystifies paid placement success
PartnerCentric, a leader in performance marketing, unveils Placement Success Analyzer, a cutting-edge feature within the FUSE product suite that enables enhanced transparency and actionable insights on paid placements. With the…
Beth Crisafi Smith Promoted to SVP at G&S Business Communications
G&S Business Communications, an award-winning integrated marketing communications agency and part of the G&S Integrated Marketing Communications Group, is proud to announce the promotion of Beth Crisafi Smith to senior…
Attentive elevates Attentive Signal introducing new features
Attentive, the AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction of new features Enhanced Attentive Tag and Smart Resolution that improve platform functionality and…