Unbounce 2024 Conversion Benchmark Report
Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62% more than in 2020 Key report findings include: Unbounce, the global leader…
Couchbase officially launched Capella™ Columnar on AWS
Capella Columnar, Now Generally Available, Streamlines Development by Enabling JSON Operational and Analytics Processing on One Database Platform Available Today, Couchbase Mobile With Vector Search Lets Organizations Run AI-Powered Applications…
IAS Appoints Marc Grabowski as COO and Srishti Gupta as CPO
Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO),…
Fox Chooses OneTrust to Operationalize Global Privacy
OneTrust, the largest and most widely used dedicated privacy management platform with 2,000 customers, including 200 of the Global 2,000, today announced 21st Century Fox (21CF), one of the world’s…
Zilch Surpasses $130M in Revenue, and Welcomes Mark Wilson to the Board
Zilch turns profitable within just four years post-launch.CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth.Mark Wilson, former CEO of Aviva and AIA and current BlackRock Board…
LambdaTest Unveils Live Inspect for Enhanced App Automation Testing
LambdaTest, a leading cloud-based unified testing platform, introduces its latest offering, the Live Inspect feature for app automation testing. This tool empowers developers and testers to optimize their app automation…
ATS Announces Commercial Distribution of Tungsten Fabric Controller
ATS, a KGPCo company, is pleased to announce its own commercial distribution of Tungsten Fabric Controller starting from release r5.1. ATS is a member of the Linux Foundation and a…
True Influence® Launches DisplayBase™, a Comprehensive Digital Media Advertising Solution
True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced DisplayBase™, a unified cross-channel B2B media management solution that allows users to manage and optimize their…
Fetch Receives Patent for Personalized Dynamic Rewards Approach
Fetch, America’s Rewards App, today announced that the company secured a patent for its Dynamic Integrated Celebration Engine (DICE), its approach to delivering dynamic, personalized rewards that leverage real-time consumer…
An Insight on GenZ-Centric Marketing
Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the biggest age group that the brands need to divert their…