Nativo Hires Michael Lehman as Its New President
Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced the hiring of Michael Lehman as its new President. This leadership…
VidMob Establishes a BOD for VidMob Gives to Amplify Social Impact
VidMob, the creator of the Intelligent Creative platform, announced today the establishment of a board of directors for VidMob Gives, the charitable arm of VidMob. The move represents a deepened…
Ogury & IDC release results from a new survey
Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get…
Leap4 adds The Media Sense Into Growing Streaming, Ad Tech Offering
Ad tech platform Leap4 has announced the addition of The Media Sense into its growing products and platform offering focused on transforming the advertising and media industry. The strategic move…
NewsGuard and Barometer Unveil New Offering
Barometer, an AI company that empowers teams to extract data-driven insights from their content, and NewsGuard, the global leader in news reliability ratings that uses journalists and experienced editors to…
TAG TrustNet Launches New Frontier in Transparency for Marketers
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and promote brand safety in digital advertising, today launched a new frontier in marketer transparency through the…
Shirofune Enhances Improvement Suggestion Feature for Microsoft Ads
Shirofune, the leading digital advertising automation management tool, announced the launch of its enhanced Improvement Suggestion feature for Microsoft Ads. This new addition builds on Shirofune’s existing support for Google…
EDGEX, celebrated a milestone with the commencement of soft launch
Innovative media platform, EDGEX, celebrated a significant milestone on August 1st with the commencement of its eagerly anticipated soft launch. The platform’s introduction to the market heralds a new era…
Farah Golant Joins Seedtag Board of Directors
Seedtag, the global leader in contextual advertising, announced today the appointment of Farah Golant to its Board of Directors. Golant joins the Seedtag board with over three decades of experience…
Kochava advises best practices for ad fraud protection
Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does…