Affectiva and Kantar Renew Long-Term Partnership
Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics…
Optimove Hires Yarden Malka as Chief Operating Officer
Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as chief operating officer. In this role, Malka will lead the reshaping of Optimove’s organizational structure…
BPI’s 2nd Edition of Buyer Personas is Now Available
Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, announced that the 2nd edition of Buyer…
Lumen and Qualtrics Build New Customer Insights Platform
Qualtrics, the leader and creator of the experience management (XM) category, expanded on its partnership with Lumen, a global enterprise technology platform and telecommunications company, to redesign Lumen’s customer and…
Shapiro+Raj Unveils AI Avatar Platform for Consumer Insights
Shapiro+Raj, the #5 most innovative global insights company, today launched its interactive AI personas platform, offering unprecedented depth in consumer insights and engagement. Powered by Stella.ai, Shapiro+Raj’s proprietary artificial intelligence…
AnswerRocket & Kantar to Accelerate Time to Brand Insights with GenAI
AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI…
fullthrottle.ai™ Named Best Ad Measurement Platform by MarTech Awards
FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences in a privacy-focused manner, today announced that it has been selected as winner…
Announcing General Availability of FlexRule® O
FlexRule is proud to announce the general availability of FlexRule O, one of the most powerful and feature-complete solutions in the emerging Decision Intelligence Platform category. As business leaders contend…
Adobe adds Attribution IQ- A New Feature in the System
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following customers, directing ads or assigning credit. Adobe is launching a…
Acxiom® Continues to Expand Global Data Offerings and Digital Capabilities
Acxiom®, the data and technology foundation for the world’s best marketers, today announced that it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada. Acxiom…