Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch of AOS Insights, an enhanced analytics and reporting module for AOS, Operative’s intelligent…
Horizon Media, the world’s largest independent media agency, partnered with Google to host Hacking the Screen — a one-day AI hackathon held at Google’s St. John’s Terminal office in Manhattan.…
Zappi, the leading consumer insights platform helping global brands win with consumers, announced the appointment of Mike D’Aloia as its chief revenue officer (CRO), effective May 5. D’Aloia joins Zappi…
HG Insights, the provider of AI-powered, go-to-market insights to 90% of Fortune 500 tech companies, announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive…
AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll’s full-funnel, multi-channel capabilities to help…
Transmission, the largest global independent B2B marketing agency, announced the launch of its newest marketing capability, Brand Storytelling. The capability was created to address an anticipated shift in B2B audience…
ACKWEST Group, a leader in first-party data creation, announced its acquisition of J. Reckner Associates, Inc., a recognized authority in healthcare, consumer and sensory first-party data for over thirty years.…
Responsive, the leader in AI-powered Strategic Response Management (SRM) software, announced it has been named a leader by Aragon Research, Inc. in its inaugural Aragon Research Globe™ for Strategic Response…
Intentsify, a global provider of B2B intent data and signal-based marketing solutions, has been named a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The Forrester…
VideoAmp, a leading media measurement company transforming advertising, announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation of media planning to help agencies and brands efficiently reach target audiences…
