As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. Today, in-app video ad platform ironSource is announcing a new In-Ad Data…
Optus SMB has announced significant upgrades to its business operations and customer experience as it focuses on further driving business growth and customer satisfaction through the adoption of Vlocity Inc.’s…
Recently Blaze Digital, the digital marketing unit of Astro and Grup Majalah Karangkraf have signed a joint venture deal to create Malaysia’s largest Malay digital content network Nu Ideaktiv. This…
Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence Vibes, a mobile marketing leader, was named winner of two…
Harmony Frequency Automates Global Frequency Intelligence to Reduce Ad Waste, Strengthen Campaign Effectiveness, & Improve Viewing Experience Innovid, an independent software platform specializing in the creation, delivery, measurement, and optimization…
Semalt, a leading provider of digital marketing services, has unveiled its new AI-powered SEO solutions. This cutting-edge technology is designed to streamline and optimize online visibility for businesses, significantly enhancing…
MobileFuse, a major player in in-app, CTV, and DOOH advertising, has officially partnered with iSpot.tv, a leading cross-platform TV measurement company. This collaboration designates iSpot.tv as MobileFuse’s preferred measurement solution,…
