OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColonyMobile and video growth continues to surge in Q1 of 2018 outpacing overall industry growthMay…
In simpler terms, if we ask, then how does the creative side of marketing get along and influence the part which is aligned with sales? This notion does need some…
VuePlanner was launched on June 4, 2018, which is an authentic pre-buy planning software that can help brands and agencies advertise their products on the YouTube platform. Jeremy Stewart, SVP…
Nanigans the pioneer in advertising automation software recently avails Snowflake Data Sharing to optimize campaigns for its advertisers. Snowflake Computing is a cloud computing company. With this joint venture, Nanigans…
Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital ad measurement firm, Integral Ad Science (IAS). The company was…
Tech Marketing is a method of using modern technology as a marketing tool. It has 3 important aspects; the target customer, the marketing roles and the financing of the company.…
MWWPR announced today that Sara Ghazaii joined the agency this month as Vice President of Corporate Communications and Marketing in the New York City Office. Ghazaii brings over a decade…
Brightcove’s robust platform offering, brand reputation and broadening geographic footprint give it a distinct edge in the extremely fragmented OVP market Based on its recent analysis of the global online…
Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence Vibes, a mobile marketing leader, was named winner of two…
Nielson Global Trust in accordance with an Advertising survey claims that 92 percent of the people entrust their friend’s recommendations over any product. The essentiality of word-of-mouth hence proves its…
