EDO and Chalice Announced Partnership
EDO, the TV outcomes company,and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected TV (CTV) campaign…
Start.io, Intent IQ partnership advances ad bids, audience reach
Start.io, an industry-leading, mobile-driven SSP, announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs…
The Trade Desk Announces Agreement to Acquire Sincera
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights…
Media in 2025: defined by abundance, driven by algorithms
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global…
SplitMetrics welcomes Eoin Hallahan as CRO
App growth solutions company, SplitMetrics, announces that Eoin Hallahan has joined the team as the new Chief Revenue Officer. Hallahan brings 16 years of sales expertise, with over a decade…
New Mediaocean Report Reveals 2025 Advertising Trends
Mediaocean, the foundational partner for omnichannel advertising, released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviors.…
New brand design, new website: AdMaven levels up its game
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The transformation represents a new era…
CTS and Mediaocean Deepen Partnership, Deliver Bi-Directional Integration
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, announced a significant expansion of their…
51toCarbonZero Appoints Industry Veteran Sikorski as Advisor
51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will…
Justin Wohl Joins Aditude as Vice President of Strategy
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl as Vice President of Strategy. Wohl brings extensive experience in publisher monetization and…