Google ditches plans to remove third-party cookies in Chrome
Google is dropping its plans to remove third-party advertising cookies from its Chrome web browser, around five years after launching a scheme looking for ways to carry out the process.…
AnyClip AI Enhances Contextual Viewing for Graham Media
AnyClip, The Visual Intelligence Company™ is thrilled to announce its partnership with Graham Media Group, a leader in the media industry renowned for its innovative approach to television broadcasting and…
Common global marketing standards crucial for trust in disruptive times
The world’s largest business association – the International Chamber of Commerce (ICC) – has issued a call for advertisers and marketers to step up as champions of robust ethical standards…
CTV Engagement is Growing, Meeting Peak-Pandemic Highs: Wurl
Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience…
Roku announced the launch of Ads Manager
Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad…
Digital Advertising Platform LoopMe Launches AI Outcomes Guarantee
LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs).…
Adtech Company Esquire Advertising Helps Retailers Reopen
Esquire Advertising, a nationally recognized full-service marketing firm based in Durham, NC, has officially announced its offering of a custom tailored COVID-19 market analysis report for retailers across the United…
Seedtag Achieves 164% Increase in Ad Performance with DPO
Dynamic Placement Optimization (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen…
70% Asian Americans Find Streaming Ads Relevant Than Traditional TV Ads
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer…
Primis Strengthens Leadership Team with Strategic C-Suite Promotions
Primis, a leading video discovery platform for global publishers, announced the promotion of two key executives to C-level positions. These strategic promotions reflect Primis’s remarkable growth and its commitment to…