nShift Urges Retail Readiness for Raft of Returns This Peak Season
As retailers enter the final stages of the pre-Christmas shopping period, it is vital they have adequate returns capacity in place to cope with the volume of returns they are…
VU Compare, NinaData Partner for Targeted Car Lease Display Ad Audiences
Helsinki, Finland (November 26th, 2024) NinaData, an innovator in contextual advertising solutions, today announced its partnership with VU Compare, the UK’s number one car lease comparison platform. This partnership aims…
BrightEdge AI Tools Help Brands Thrive in Generative AI Search Era
BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today announced innovative AI capabilities within its Data Cube X solution. Engineered for the AI search era,…
Mediavine Partners with Scope3 to Decarbonize Digital Advertising
Mediavine, the largest exclusive full-service ad management firm in the U.S., today announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its…
93% Marketers, Developers Say Monolithic CMS Platforms Fall Short
A new Storyblok survey of 300 IT and marketing leaders from global brands reveals that traditional monolithic CMS platforms, such as WordPress and Sitecore, are falling short for teams today.…
MarTech Interview with Tate Olinghouse, Chief Revenue Officer at Acxiom
Could you start by sharing a bit about your professional journey and your current role at Acxiom?I’ve always been driven by a fascination with how strategic leadership and meticulous planning…
SALESmanago and Leadoo join forces to build Europe’s largest CEP
SALESmanago, the European SaaS powerhouse with over 2,000 customers, today announces the acquisition of the lead conversion platform Leadoo, with more than 1,000 customers. The deal will boost European eCommerce…
UK Consumers Rely on Reviews More Than Ever, Despite AI Concerns
As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now…
Transmit and Wurl Partner to Enhance Monetization in the Fast Channel
Transmit, a market-leading technology platform offering advanced advertising solutions and Wurl, a leader in the Connected TV (CTV) industry, announced a strategic partnership to bring Transmit’s in-stream ad formats to…
GMS Launches Generative Response Ads with PH firm AdSpark
GMS, the AI-driven communications solutions company for global enterprises and Mobile Network Operators (MNOs), rolls out Generative Response Ads, a disruptive innovation that enables consumers to engage in real-time conversations…