Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and…
Magnite, the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within…
Freshworks Inc. (NASDAQ: FRSH) today announced Srinivasan Raghavan as its new Chief Product Officer (CPO) with over two decades of leadership experience in the enterprise SaaS industry. Srini will lead…
Twilio Segment’s Linked Audiences Beta now available for Amazon Redshift Twilio Segment and AWS customers gain expanded capabilities to drive smarter, more personalized customer interactions and stronger business outcomes Twilio…
Prisma Media Group is excited to introduce Prisma Media Ad Manager, their self-service advertising platform designed to make digital ad campaigns easier. Built in partnership with DanAds, the global leader…
A new partnership aims to transform the performance of the £14.7bn UK search market by creating a transparent approach to paid search and setting a new standard in digital advertising.…
As the retail sector enters its peak annual sales period with Black Friday and festive shopping well underway, global intellectual property (IP) firm Marks & Clerk underscores the need for…
As wealth management firms in Canada continue to shift their focus and their outward branding away from transactions and trading to a focus on financial empowerment and freedom, clients’ expectations…
To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments. Backed by the 35+…
Sixty percent of Gen Z craves the speed and convenience of AI-powered customer service, but still prefer human interaction for complex issues, according to a new survey conducted by Five9…
