Validity, the leading provider of data quality and email marketing success solutions, has announced an expanded partnership with Iterable, the AI-powered customer communication platform. This collaboration enables businesses to instantly verify email contact information, optimizing sales and marketing campaign results and driving ROI.
Key Points:
- Market Competition:
- Current global email volume is around 360 billion emails per day, increasing by 15% annually (Validity’s State of Email in 2024 report).
- Competing for consumer attention is increasingly challenging, necessitating robust email deliverability protocols.
- Importance of Email Verification:
- Implementing contact verification services like BriteVerify ensures teams email active, valid contacts.
- Sending campaigns to invalid or outdated email addresses can damage sender reputation and result in wasted revenue and resources.
- BriteVerify Integration:
- Iterable customers can now maintain contact data quality by verifying email addresses in real-time at the point of capture.
- Provides secure, scalable validation for marketing and sales leaders to build actionable databases and improve communication effectiveness.
- Bulk validation for existing subscriber databases identifies outdated or invalid emails, saving time and reducing manual errors.
- Customer Testimonials:
- Sarah Taylor, Digital Marketing Manager at CV-Library Group, highlights the integration’s time-saving benefits and improved email list hygiene.
- Statements from Leaders:
- Jeff Lundal, CRO at Validity, emphasizes the crucial role of their solutions in helping businesses remain competitive.
- Heather Blank, SVP of GTM and Partnerships at Iterable, underscores the importance of delivering meaningful, personalized, and dynamic cross-channel experiences to enhance customer engagement and loyalty.
The expanded partnership between Validity and Iterable represents a significant step forward in optimizing email deliverability and campaign ROI. By leveraging real-time email verification through BriteVerify, businesses can enhance their marketing strategies, ensure better engagement, and drive revenue growth.