FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions…
DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s value proposition to mid-market…
Adverity, the leading data platform for marketing and analyst teams, announces the launch of its new Premium Scalability Suite, a comprehensive set of features designed to help businesses efficiently roll…
CallRail, the AI-powered lead intelligence platform, today announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a…
Marketing measurement is an age-old problem: How does a brand know what’s working?, Haus is announcing $20M in additional financing led by 01 Advisors, an investor group helmed by former…
Gigasheet announced its latest enterprise solution for organizations leveraging Databricks, enabling business users to perform data exploration and analysis with a scalable, spreadsheet-like interface. Trusted by over 100,000 users, Gigasheet’s…
Netskope, a leader in Secure Access Service Edge (SASE), today announced that it has joined the Google Workspace Security Alliance to extend security and data protection for Workspace users. The…
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an…
LILT, the leading AI solution for enterprise translation and content creation, today announced new product releases including AI Analytics and AI Agents as part of LILT AI Day, the company’s…
Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data Platform. The retailer is one of…
