Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services. An accomplished executive and entrepreneur, Tim…
Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics…
Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as chief operating officer. In this role, Malka will lead the reshaping of Optimove’s organizational structure…
Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, announced that the 2nd edition of Buyer…
Qualtrics, the leader and creator of the experience management (XM) category, expanded on its partnership with Lumen, a global enterprise technology platform and telecommunications company, to redesign Lumen’s customer and…
Shapiro+Raj, the #5 most innovative global insights company, today launched its interactive AI personas platform, offering unprecedented depth in consumer insights and engagement. Powered by Stella.ai, Shapiro+Raj’s proprietary artificial intelligence…
AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI…
FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences in a privacy-focused manner, today announced that it has been selected as winner…
FlexRule is proud to announce the general availability of FlexRule O, one of the most powerful and feature-complete solutions in the emerging Decision Intelligence Platform category. As business leaders contend…
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following customers, directing ads or assigning credit. Adobe is launching a…
