Vibe, a streaming TV advertising platform designed for performance marketers, has expanded its connected TV offering with new ways for advertisers to create, manage, and analyze campaigns outside its core platform interface.

The company has introduced a public API, AI assistant integration, command-line tool, and in-platform reporting agent, while also adding six integration partners covering measurement, audience intelligence, creative production, and compliance.

The expanded access allows advertisers to manage streaming TV campaigns through tools such as Claude, ChatGPT, Gemini Enterprise, terminal environments, and their own applications, while continuing to use the same Vibe account and underlying data.

Making Connected TV More Accessible to Performance Teams

Vibe was designed to bring the workflow of performance marketing to streaming television, allowing advertisers to launch campaigns through a self-service platform with audience targeting and measurement capabilities.

The company's latest additions are intended to accommodate the way marketing teams increasingly work across internal systems, scripts, AI assistants, and automated workflows.

Because all of the new access points connect to the same Vibe data layer, campaigns created through the API, an AI assistant, or Vibe's standard interface can access and update the same account information.

Four New Ways to Manage Campaigns

Vibe has introduced several new tools for advertisers and developers:

• Vibe Developer Platform: A public API that allows businesses and technology partners to integrate connected TV campaign management into their own applications.

• Vibe MCP: A Model Context Protocol connection that allows users to analyze campaign performance, explore streaming inventory, review audiences, and launch campaigns through AI tools including Claude, ChatGPT, and Gemini Enterprise.

• Vibe CLI: A command-line interface for teams that prefer to automate or script campaign operations from a terminal or coding environment.

• Vibe Agent: An AI-powered reporting assistant built directly into the Vibe platform that can answer questions about campaign performance.

Testing AI-Powered Campaign Automation

Vibe tested the new capabilities internally before making them available to advertisers.

Using the Vibe API, Romain Marsal, Vice President of Growth and Marketing, created 250 account-based connected TV campaigns, with each campaign targeting a specific account and using corresponding audiences and creative assets.

Vibe estimates that completing the same process manually could have required between 40 and 125 hours. Using the API, the team completed the hands-on portion of the work in less than 15 minutes, while data enrichment continued automatically in the background.

The company also reported that the system matched creative assets to the appropriate account on the first attempt for 98% of the campaigns.

Vibe co-founder and CEO Arthur Querou said the company's goal is to remove unnecessary operational steps from streaming TV advertising. He said marketers should be able to describe the campaign they want without having to learn a complex platform interface.

Six New Data and Technology Integrations

Vibe has also added six partners that expand the types of data and services available to advertisers.

• Stella adds causal measurement capabilities for connected TV campaigns.

• Clay and Omnisend enable advertisers to use enriched account lists and email segments as streaming TV audiences.

• L2 provides voter and consumer audience data.

• Freshpaint supports HIPAA-compliant conversion tracking for healthcare advertisers.

• Segwise expands Vibe's creative capabilities by helping turn existing brand footage into connected TV advertisements.

The integrations are intended to connect Vibe's advertising workflow with data and creative resources that marketers may already use elsewhere.

Enterprise Security and Compliance

Vibe also completed its first SOC 2 Type 2 audit in September, addressing security and operational requirements relevant to enterprise organizations that provide first-party customer data to advertising platforms.

The company says the certification is part of its effort to support larger marketing teams using customer and business data within connected TV campaigns.

Streaming TV Through AI Assistants

The new AI connections are designed to let advertisers interact with their campaigns using natural-language instructions rather than relying exclusively on traditional advertising dashboards.

David Nyurenberg, SVP of Digital at InterMedia Advertising, said connecting Vibe with Claude through MCP allowed his team to analyze campaigns, make changes, and launch tests using conversational instructions.

Vibe says advertisers can begin using its streaming TV platform without contracts or minimum spending requirements. The company's API, MCP connection, and CLI are available to Vibe advertisers at no additional cost.

The expansion reflects Vibe's broader strategy of making connected TV campaign management accessible through the same AI, developer, and automation environments increasingly used by performance marketing teams.