TTEC Digital Earns Microsoft AI Business Solutions Inner Circle Recognition for 11th Consecutive Year

MarTech

By Business Wire | Date: 29 Sep 2026 | 3 Mins Read
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Recognition highlights TTEC Digital’s continued work with Microsoft to help enterprises scale AI, modernize operations, and pursue measurable business outcomes

TTEC Digital has been named to the Microsoft AI Business Solutions Inner Circle for the 2026–2027 period, marking the company’s eleventh consecutive year as a member of the partner community.

The recognition is based on sales achievements that place TTEC Digital among the top-performing partners in Microsoft’s global AI Business Solutions ecosystem. The company’s Microsoft practice focuses on helping enterprises apply AI, modernize business processes, and deploy intelligent automation across customer and operational environments.

Expanding Enterprise AI Adoption

TTEC Digital works with organizations across Microsoft’s business applications, cloud, AI, and security technologies. Its Microsoft practice identifies areas where AI and automation can be applied to improve productivity, customer experiences, and business operations.

The company said its focus has increasingly shifted from experimentation and individual AI pilots toward broader enterprise deployments designed to generate measurable business results.

Chris Brown, President of TTEC Digital, said the company’s relationship with Microsoft combines Microsoft technologies with TTEC Digital’s customer experience expertise to help organizations scale AI and pursue business value.

Focus on Measurable AI Outcomes

According to TTEC Digital, its Microsoft practice evaluates AI initiatives based on their performance in real-world customer environments rather than demonstrations or pilot projects alone.

Ross Lotharius, Global Leader of the Microsoft practice at TTEC Digital, said enterprises need AI solutions that can operate reliably under real-world conditions and produce outcomes that can be measured.

The practice spans business applications, cloud and AI platforms, and security, allowing organizations to connect AI initiatives with broader technology modernization efforts.

Inner Circle Membership and Collaboration

Microsoft described Inner Circle membership as a community comprising its top-selling AI Business Solutions partners. Beyond the sales-based qualification, the program provides participating partners with opportunities to work directly with Microsoft executives and other members on technology strategy, customer success, innovation, and industry best practices.

Niels Jensen, Microsoft AI Business Solutions ERP lead in Enterprise Partner Solutions, said Inner Circle members contribute to the broader partner ecosystem through collaboration and shared experience around AI-powered business transformation.

Upcoming Microsoft Engagements

As part of its 2026–2027 membership, TTEC Digital will participate in the Inner Circle Summit in spring 2027, along with virtual meetings scheduled between September 2026 and June 2027.

The sessions will provide members with opportunities to discuss strategy with Microsoft executives, gain insight into product roadmaps and future plans, build executive relationships, and exchange best practices with other partners.

The recognition extends TTEC Digital’s longstanding participation in Microsoft’s Inner Circle program as enterprises continue to move from AI experimentation toward broader deployment across business operations and customer experiences.

Customer Experience