SOCi has surpassed 412,000 deployed Genius Agents, expanding what it describes as the largest agentic workforce dedicated to localized marketing. The company's AI agents now execute more than 27 million localized marketing tasks annually across enterprise brands and thousands of business locations.

SOCi says the workforce has grown 37% in the most recent quarter and has eliminated more than 5 million hours of manual marketing work.

AI Agents for Local Marketing

SOCi's Genius Agentic Workforce is designed to automate localized marketing activities across search, social media, reputation management, and customer engagement.

The company says its agents operate continuously across individual business locations, helping brands maintain accurate information, respond to customers, and publish locally relevant content without requiring additional headcount.

According to SOCi, agent-powered locations achieve an 8.9% annual conversion rate, which the company says is more than twice the industry benchmark for multi-location businesses and 17.5% higher than the same customers' pre-agent performance.

Adapting to Changes in Local Discovery

SOCi's 2026 Local Discovery Index found that consumers increasingly use multiple channels when researching local businesses.

The survey reported that:

• 84% use search for local discovery.

• 55% use social media for local recommendations.

• AI usage for local business discovery increased from 9% to 52% year over year.

• 98% read reviews before visiting a business for the first time.

• 72% say a business responding to reviews increases their preference for that business.

• 81% take an additional step to verify an AI-generated local business recommendation.

SOCi says these behaviors make consistency across business listings, reviews, social content, and other local signals increasingly important.

Three Core Genius Agents

SOCi highlights several agents that automate different parts of the local marketing workflow.

• Genius Local Search Agent: Maintains and optimizes structured business information across platforms such as Google Business Profile and other directories.

• Genius Social Agent: Creates and maintains locally relevant social content and visual assets.

• Genius Reputation Agent: Responds to customer reviews using the brand's established voice and guidelines.

These agents are designed to operate within centralized brand and compliance controls while adapting execution to individual locations.

Enterprise Examples

SOCi says its technology is already being used by large multi-location organizations across QSR, retail, financial services, hospitality, automotive, grocery, healthcare, and other sectors.

One major U.S. sandwich chain reportedly used the Genius Reputation Agent to respond to more than 100,000 reviews in a single quarter. The company says its average local rating subsequently increased from 3.8 to above SOCi reports a 38% increase in direction requests, a 13% increase in Google Business Profile leads, a 75% decrease in unresponded reviews, and a 17 4 stars, while its review response rate exceeded 40%.

Scooter's Coffee, which has nearly 900 locations, deployed the Genius Reputation Agent and Genius Local Search Agent. SOCi reports a 38% increase in direction requests, a 13% increase in Google Business Profile leads, a 75% decrease in unresponded reviews, and a 17% increase in positive sentiment.

Affordable Care, which operates more than 400 practices across 40 states, reportedly saw a 20% increase in leads generated from listings after replacing its previous SaaS solution with SOCi's Genius Agents.

New Skills Expand Autonomous Marketing

SOCi also announced additional capabilities intended to expand what its agents can execute autonomously.

• Dynamic Pages Skill: Uses search, engagement, and AI-visibility signals to create and maintain localized pages within brand approval rules.

• Conversational Surveys Skill: Uses adaptive two-way conversations rather than static surveys; SOCi reports 3.5× more responses and 3× more resolutions compared with traditional survey formats.

• Media Essentials Skill: Creates on-brand image variations and AI-generated videos based on high-performing content.

Adding Local Visibility Intelligence

SOCi is also introducing Local Visibility, an intelligence layer based on data from its Local Visibility Index.

The LVI Score is designed to benchmark a brand's local visibility against its industry, while the Genius Score provides recommendations and tracks results associated with deployed Genius Agents.