Smartly has partnered with Roku to help advertisers extend social advertising strategies to connected TV (CTV). The integration connects Smartly with Roku Ads Manager through the Roku Ads API, allowing marketers to manage CTV campaigns using workflows and tools they already use for social advertising.

Connecting Social Campaigns With CTV

The partnership is designed to make it easier for advertisers to take successful social campaigns and extend them to the TV screen.

Through the integration, marketers can activate campaigns on Roku’s CTV platform while using Smartly’s advertising technology to manage and measure their efforts.

Bringing Performance Marketing to TV

Smartly and Roku are positioning the partnership around the growing role of performance-focused advertising in streaming TV.

The integration is intended to help advertisers:

• Launch CTV campaigns more efficiently.

• Extend existing social advertising strategies to streaming TV.

• Reach additional audiences through Roku.

• Apply more consistent measurement across channels.

• Connect CTV activity with broader performance marketing workflows.

Repurposing Social Creative for TV

The partnership also addresses creative production. Advertisers can adapt existing social advertising assets for CTV rather than creating entirely separate campaigns and creative from scratch.

This approach is designed to reduce the time and resources required to translate social campaigns into TV-ready advertising.

A More Connected Advertising Workflow

The Smartly-Roku integration connects social-oriented campaign workflows with Roku’s CTV advertising infrastructure.

Rather than treating social and streaming TV as completely separate advertising environments, the partnership aims to give marketers a more unified way to extend proven campaign strategies across screens while maintaining campaign measurement and operational efficiency.