MarTech
By Business Wire | Date: 20 Oct 2026 | 4 Mins Read
Integration of Skyfire’s Know Your Agent identity signals into Forter’s fraud decisioning aims to help merchants approve legitimate AI-driven purchases while maintaining fraud protection.
Skyfire, an agent trust technology provider, and Forter, a trust intelligence platform for commerce, have strengthened their partnership to help merchants distinguish legitimate AI agents from malicious automated traffic. The integration incorporates Skyfire’s Know Your Agent (KYA) protocol data into Forter’s fraud decisioning capabilities, aiming to improve checkout success rates for agent-driven purchases without introducing additional risk.
Traditional bot management systems often flag non-human browsing and automated activity, characteristics that also apply to legitimate AI agents shopping on behalf of consumers. This can result in genuine purchases being blocked, while fraudsters increasingly attempt to disguise malicious automation as authorized agents.
The companies are addressing this challenge by combining agent identity information with existing fraud signals, helping merchants assess whether an AI agent is authorized to act on behalf of a consumer. Forter said agentic orders across its network have increased more than fourfold since August.
The integration builds on Forter’s existing Fraud Management for Agentic Commerce capabilities. By incorporating Skyfire’s KYA data, the system can use additional identity and authorization signals when evaluating agent-driven transactions.
For participating merchants, the approach is designed to improve payment authorization rates, reduce chargeback exposure and allow legitimate agentic purchases to proceed without additional checkout friction. The new signals are passed alongside existing risk data, leaving the checkout interface unchanged.
The partnership reflects an emerging approach to agentic commerce security in which the identity and authorization of an AI agent become important inputs alongside traditional consumer and transaction risk indicators.
The companies piloted the integration with Jomashop, a Brooklyn-based online retailer specializing in luxury watches, jewelry and accessories.
According to the companies, Jomashop improved agentic checkout success rates to nearly 100% in the pilot without increasing chargebacks. The retailer had previously experienced significant disruption from bot management tools that blocked much of its agent-driven traffic.
“Our customers are starting to shop through agents, and we didn’t want to be the reason a legitimate purchase was declined,” said Osher Karnowsky, general manager of Jomashop.com. He said the integration helps the retailer better understand an agent’s identity, who authorized it and whether the transaction can be trusted.
The partnership addresses a growing challenge for retailers as AI agents begin to perform shopping and purchasing tasks on behalf of consumers. Merchants must distinguish authorized agents from malicious scripts without treating all automated activity as inherently suspicious.
Eran Vanounou, chief technology and product officer at Forter, said combining the companies’ capabilities helps retailers validate both agent identity and the trustworthiness of the underlying consumer. He added that the goal is to support AI-driven purchases while protecting businesses from fraud.
Craig DeWitt, co-founder and head of product at Skyfire, said integrating KYA identity signals directly into Forter’s fraud decisioning gives merchants additional tools to distinguish trusted agents from malicious bots.
As agentic commerce expands, conventional fraud prevention systems face the challenge of adapting to transactions initiated by software rather than directly by a human shopper. Identity-first approaches aim to provide merchants with more context about who or what is initiating a purchase and whether the activity is authorized.
The Skyfire and Forter integration offers one model for incorporating agent identity into existing checkout risk workflows. Its broader objective is to help retailers support this emerging commerce channel while preserving the security, authorization performance and customer experience expected in traditional online shopping.