Simpli.fi has launched Simpli.Hub, a self-serve advertising portal designed to help multi-location brands, franchise networks, cooperatives, and distributed agencies execute localized campaigns while maintaining centralized corporate control.

The platform is designed to address the challenge of balancing local market needs with consistent branding, campaign governance, and consolidated reporting across large networks of locations.

Centralized Brand Control With Local Execution

Simpli.Hub allows corporate marketing teams to establish campaign strategies, approved creative assets, geographic parameters, budgets, and brand guidelines centrally.

Local operators and franchise owners can then choose from those pre-approved campaign options, set their local budgets, and launch campaigns without needing extensive media-buying expertise.

This creates a two-level workflow:

• Corporate control: Central teams establish the strategy, creative, geographic targeting, and brand guardrails.

• Local activation: Operators select approved campaigns and customize them for their markets.

• Unified reporting: Corporate teams receive aggregated visibility into campaign performance across locations.

Campaigns Across Multiple Channels

Orders placed through Simpli.Hub flow directly into Simpli.fi's unified media platform. Campaigns can be activated across channels including search, display, premium connected TV (CTV), and digital out-of-home (DOOH).

The goal is to give local teams faster access to advertising while ensuring campaigns remain aligned with corporate standards.

Connecting Digital Advertising to Store-Level Outcomes

Simpli.Hub also connects localized campaigns with Simpli.fi's place-based, purchase, and identity signals. These capabilities are intended to help brands measure the relationship between digital advertising engagement and real-world outcomes such as store visits.

Simpli.fi says this approach can give corporate teams a consolidated view of how local advertising budgets are being used and how campaigns perform across individual locations.

Designed for Distributed Marketing Teams

The launch targets organizations where hundreds or thousands of individual locations may need to run local campaigns. Traditionally, this can create operational complexity, inconsistent branding, fragmented reporting, and inefficient allocation of local advertising budgets.

Simpli.Hub is designed to shift that process into a standardized, self-serve workflow, allowing local teams to act independently while keeping corporate strategy and oversight centralized.