Scale Marketing, a Chicago-based performance marketing agency, has appointed Matt Feodoroff as Senior Vice President of Strategic Partnerships as the company moves into a new phase of growth.

Feodoroff will oversee Scale Marketing’s client partnership strategy, working with businesses and marketing leaders to identify growth opportunities and connect them with the agency’s performance marketing capabilities.

Enterprise Experience Across Technology and Media

Feodoroff brings approximately 20 years of experience developing enterprise partnerships across the technology and media industries.

His previous roles have included positions at LinkedIn, Microsoft, Sprinklr, and Rubicon Project, where he worked with major brands and enterprise marketing organizations.

During his career, Feodoroff has managed a global revenue portfolio valued at more than $800 million and developed relationships with Fortune 500 marketing executives.

His experience has focused on helping large organizations use technology, media, and marketing solutions to address business and growth challenges.

Expanding Scale Marketing’s Client Partnerships

At Scale Marketing, Feodoroff will focus on developing new relationships with marketing and business leaders seeking to improve growth performance.

His role will involve understanding the challenges organizations are facing, identifying potential opportunities, and bringing together the appropriate Scale Marketing specialists to develop solutions.

Feodoroff said that after spending time getting to know the agency and its team, he was attracted by the people, the opportunity to make an impact, and the potential to help build the business further.

Leadership Sees Opportunity for Growth

Mark Day, Partner at Scale Marketing, said the agency has a strong offering and a differentiated story but needed the right leader to communicate that value to the broader marketing community.

Day highlighted Feodoroff’s background helping companies use technology to address complex business challenges, as well as his established relationships throughout the marketing industry.

The agency believes his enterprise experience and partnership-building background will support Scale Marketing as it expands its client base and enters its next stage of development.

With the appointment, Scale Marketing is strengthening its focus on strategic partnerships and enterprise relationships while continuing to expand its performance marketing services for businesses focused on measurable growth.