POSTR has launched as an end-to-end technology platform designed to help businesses streamline and scale influencer and creator marketing campaigns.

Centralized Creator Campaign Management

POSTR connects businesses with pre-vetted content creators and automates the campaign workflow from creator matching through approvals, shipping, content delivery, and payment.

Instead of managing individual creator relationships through emails and spreadsheets, brands can use a centralized marketplace to coordinate campaigns across industries, including restaurants, hotels, consumer brands, and other businesses.

Creator Pricing With the Postr Index

A key component of the platform is the Postr Index, which POSTR describes as a creator pricing index designed to provide standardized benchmarks for influencer rates.

The index analyzes marketplace data across social platforms to help businesses compare creator pricing, negotiate rates, and plan marketing budgets with greater consistency.

Multi-Platform Creator Data

POSTR connects with TikTok, YouTube, Instagram, Facebook, X, and LinkedIn, providing brands with access to creator performance data and audience insights.

The platform also enables businesses to activate campaigns involving multiple creators simultaneously, supporting larger creator marketing programs from a single system.

Infrastructure for Agencies

POSTR is also designed for PR and advertising agencies that want to offer creator marketing without building an internal influencer team or outsourcing the function to a specialized agency.

Its referral model allows agency partners to earn recurring commissions from brands and creators they introduce to the platform, adding a potential revenue stream alongside traditional agency services.

Scaling Creator Marketing

With creator discovery, pricing, campaign management, performance data, and payments brought together, POSTR aims to turn creator marketing from a fragmented process into a more centralized and measurable marketing channel.