WAVE 2026 Comes to Berlin

Parloa has announced new details for WAVE 2026, its flagship AI and customer experience conference, taking place October 7–8, 2026, at Wilhelm Studios in Berlin.

The event will bring together more than 700 enterprise leaders for two days of keynotes, customer stories, expert panels, master classes, and live demonstrations focused on the future of AI-powered customer experience.

Exploring the Future of Agentic CX

WAVE 2026 will focus on the growing convergence of artificial intelligence and customer experience, as enterprises move beyond AI experimentation and increasingly deploy AI agents in production environments.

Parloa will provide attendees with an early look at new capabilities designed to improve agent performance, create more intelligent customer interactions, and help enterprises scale agentic customer experience with greater control.

New Parloa Innovations

Parloa plans to unveil new innovations across its AI Agent Management Platform, with a focus on several areas of enterprise AI deployment.

The company will introduce new ways for organizations to measure agent performance, evaluate outcomes, benchmark results, and identify areas where AI agents require improvement.

Continuous AI Agent Improvement

New testing, simulation, evaluation, and optimization capabilities will demonstrate how enterprises can continuously improve AI agent performance.

These tools are designed to help organizations understand how AI agents perform across different scenarios and make improvements before expanding deployments.

More Natural Customer Interactions

Parloa will also showcase advances designed to create more natural and flexible customer interactions across voice, chat, and other communication channels.

The goal is to give customers more ways to interact with AI agents while enabling enterprises to deliver consistent experiences across different touchpoints.

More Intelligence in Every Interaction

The company will highlight deeper contextual capabilities that can help AI agents better understand customers, conversations, and individual situations.

By incorporating more relevant context into interactions, AI agents can be designed to respond more appropriately to customer needs and circumstances.

Greater Enterprise Control

Enterprise control will be another major focus at WAVE 2026.

Parloa will showcase capabilities designed to help global organizations address security, data, governance, and deployment requirements while expanding AI agent use across markets and business applications.

Insights From Industry Leaders

More than 30 executives and experts from Parloa’s customer and partner ecosystem will share perspectives on how agentic AI is influencing customer experience, operations, and enterprise strategy.

Speakers and participants include leaders from OpenAI, Microsoft, SAP, IKEA, HealthEquity, Volkswagen Financial Services, OBI, Booking.com, AUTO1, and Deloitte, among others.

The event will also feature former professional footballer and World Champion Bastian Schweinsteiger.

Leadership Perspectives From Parloa

Parloa CEO and co-founder Malte Kosub, Chief Marketing Officer Latané Conant, and other company leaders will discuss the evolution of agentic customer experience.

Their sessions will explore what the increasing adoption of AI agents means for enterprises, brands, customer relationships, and future customer service strategies.

Key Questions for Enterprise AI Adoption

WAVE 2026 will address practical decisions organizations face as AI becomes more deeply integrated into customer experience operations.

Topics will include where enterprises should invest, how to scale AI, how to govern AI systems, and how to demonstrate measurable business impact.

What Attendees Can Expect

Through keynotes, customer stories, panels, master classes, and live demonstrations, attendees will explore:

• How leading brands are scaling agentic CX

• How to demonstrate business value as AI expands across customer experience

• How AI is changing CX teams, roles, and performance metrics

• What reliable AI agents require at enterprise scale

• What’s next for AI agents, regulation, and data sovereignty

Live Demonstrations and Customer Stories

Live demonstrations will give attendees an opportunity to see how Parloa’s latest capabilities can be applied to enterprise customer experience use cases.

Customer stories and expert discussions will provide additional perspectives on how organizations are moving agentic AI from experimentation toward practical, scalable deployment.