Company earns the highest possible score in 15 of 22 criteria, including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap and Adoption

Outreach, an agentic AI platform for revenue teams, has announced that it has been named a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026.

In the evaluation, Outreach received the highest ranking among the vendors assessed in the Current Offering category and also received above-average feedback from customers participating in the research.

As AI becomes increasingly involved in revenue-related activities, companies are placing greater emphasis on coordinating people, workflows, data and AI agents around shared customer context. Outreach’s platform brings these capabilities together across the revenue cycle, supporting activities such as pipeline generation, deal management and forecasting.

Highest Possible Scores Across 15 Criteria

Outreach received the highest possible score of 5 out of 5 in 15 of 22 criteria across the Current Offering and Strategy categories.

The criteria in which Outreach received the top score include:

• Administration & Configuration

• Coaching Workflows & Analytics

• Content Generation

• Conversation Intelligence

• Opportunity Management

• Prospecting Workflow Design & Execution

• Revenue Context & Continuity

• Revenue & Performance Analytics

• Revenue Orchestration

• Sales Forecasting

• User Experience

• Innovation

• Roadmap

• Adoption

• Pricing Flexibility & Transparency

The Forrester report states that Outreach is suited to organizations seeking capabilities in buyer engagement, conversation intelligence and increasingly agentic workflows to support seller productivity, pipeline quality and forecasting at scale.

The report also highlighted customer adoption, noting evidence of large-scale deployments, expanding use cases and increasing strategic reliance on the platform.

Connecting Revenue Teams and AI Agents

“The future of revenue execution isn’t another point solution or another layer of AI,” said Nithya Lakshmanan, Chief Product Officer at Outreach. “It’s a connected platform where sellers, leaders, and AI agents work from the same context and move together from signal to action.”

Lakshmanan added that the company’s highest possible scores in areas including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap and Adoption demonstrate the capabilities of the platform and the value customers are deriving from it.

Outreach combines sales engagement, conversation intelligence, deal management and forecasting within a single platform, with enterprise governance incorporated into the system.

Its AI agents can support a range of go-to-market activities, including prospecting, account research, meeting preparation, follow-up, CRM updates, opportunity management, coaching, forecasting, retention and expansion. This approach is intended to reduce administrative work and allow sales professionals to spend more time engaging with customers.

New Agentic Capabilities

Outreach has recently introduced several AI-focused capabilities, including Outreach Omni Agent, which helps sellers and sales leaders find information and take action across revenue workflows.

The company’s Agent Studio allows organizations to build AI agents around their own business processes and workflows.

Outreach also uses a headless, MCP-enabled architecture designed to connect revenue data and actions with external AI agents and enterprise applications.

The Forrester evaluation further noted that Outreach demonstrated capabilities around autonomy controls, monitoring, usage management and outcome reporting for revenue-focused AI agents operating in production environments.

Together, these capabilities position Outreach’s platform around the coordination of human and AI-driven activities across the broader B2B revenue lifecycle.