New Engen, a creative-led growth agency, has been named the inaugural winner of the Agency Growth & Transformation Award at the 2026 US Agency Awards. The recognition highlights the agency’s growth and its evolution toward a creative-led operating model that connects creator content, performance media, commerce, and measurement.

Creative-Led Growth Model

New Engen developed its Creative-Led Growth System in response to changes in digital advertising, including greater automation across targeting, bidding, and media delivery and increasing fragmentation of consumer attention.

The model combines:

• Audience insights

• Studio and creator-produced content

• UGC and whitelisting

• Creator and influencer marketing

• Affiliate marketing

• Performance media

• Commerce activation

• Experimentation and measurement

The approach is designed to connect creative development with media performance, allowing campaign results to inform subsequent content and marketing decisions.

Expanding Creator and Commerce Capabilities

New Engen strengthened its performance media foundation through acquisitions including Acorn Influence, LT Partners, Donut Digital, and Grapevine.

These acquisitions added capabilities across influencer marketing, affiliate marketing, studio content, UGC, and whitelisting, expanding the agency’s ability to connect content creation with media activation and commerce.

Connecting Creative, Media and Measurement

Under the connected operating model, teams work from shared audience strategies and performance data. Content can then be developed around those insights, activated through media and commerce channels, and evaluated through ongoing experimentation.

The resulting feedback loop allows campaign learnings to influence future creative development and media decisions.

Continued Agency Growth

The award follows several years of growth for New Engen. The agency has appeared on the Inc. 5000 list of fastest-growing private companies six consecutive times and has previously received recognition including Digiday’s Most Innovative Agency and 2025 US Agency Awards for Marketing Agency of the Year and Independent Agency of the Year.