Former CoCreativ Group CEO brings more than 25 years of leadership experience as MarketFully integrates acquisitions and expands its AI-powered multilingual marketing capabilities

MarketFully, a multilingual and multicultural content marketing platform, has appointed Mathieu Champigny as Chief Executive Officer to lead its next phase of growth. Champigny brings more than 25 years of executive experience across marketing technology, content production and AI-enabled platforms, including leadership roles in private equity-backed businesses.

His appointment comes as MarketFully expands its capabilities through strategic acquisitions and strengthens its position in multilingual content creation, AI-powered transcreation and global social media marketing.

Executive Experience Across Technology and Content Services

Champigny most recently served as Group CEO of CoCreativ, a private equity-backed creative production group comprising Industrial Color, Globaledit and Smashbox Studios. He held full profit-and-loss responsibility across a portfolio that combined Globaledit’s B2B software-as-a-service content workflow platform with high-volume content production and agency operations.

His experience includes managing businesses that combine technology platforms with service delivery, a model central to MarketFully’s operations.

Champigny has also served as an interim CEO in private equity environments. In his most recent interim leadership role, he led an operational turnaround that stabilized the business and resulted in a completed capital raise. His background spans operational integration, business growth and preparation for potential exits.

Acquisitions Expand MarketFully’s Global Marketing Capabilities

The leadership appointment follows a series of strategic acquisitions by MarketFully, including KeyContent, GetGloby and, most recently, The Social Element.

These acquisitions have broadened the company’s capabilities across multilingual content production, AI-powered transcreation and global social media marketing.

Champigny’s immediate priorities include integrating the acquired businesses into a unified commercial and operational platform while accelerating revenue growth across MarketFully’s enterprise customer base.

The company operates at the intersection of agency services, AI-enabled software and global marketing, as businesses increasingly seek to deliver content tailored to different languages, cultures and markets.

Leadership Emphasizes Growth and Integration

Tony Abena, Board Chair of MarketFully, said Champigny’s leadership style and industry experience make him well suited to guide the company through its next phase of growth. He added that the company intends to build on its existing foundation and strengthen its position as a partner to clients across geographies and industry verticals.

Champigny said MarketFully is operating in a category being reshaped by AI and highlighted the company’s combination of content, technology and global marketing capabilities.

He also emphasized the company’s client-focused culture and track record, saying he looks forward to working with the team to accelerate growth and deliver value to customers.

Private Equity Backer Supports the Next Phase

Rich Erickson, Managing Director at Lightview Capital, said MarketFully has established a reputation for delivering global content marketing solutions. He noted that Champigny’s experience scaling organizations and driving growth aligns with the investment firm’s vision for the company’s future.

With new leadership in place, MarketFully will focus on integrating its expanded portfolio, strengthening its operating model and pursuing further growth in AI-powered multilingual and multicultural marketing.