New content intelligence capabilities use natural language search to simplify video discovery and connect media libraries with existing creative workflows.

Lucihub, an AI-powered video infrastructure platform, has launched SmartHub, an intelligent search experience designed to help marketing, communications and creative teams quickly locate video content using natural language. The platform enables users to search by meaning, scenes, speakers and specific moments rather than relying on file names, folder structures or manually assigned tags.

As organizations produce increasing volumes of video, locating relevant footage has become a bottleneck in content production. Traditional digital asset management systems often depend on rigid metadata and exact keyword matches, leaving existing media difficult to discover and reuse. SmartHub aims to address this challenge through semantic search that interprets what users are looking for and surfaces relevant content from their media libraries.

“SmartHub makes finding your corporate videos easier than finding a movie on your favorite streaming network,” said Amer Tayadon, CEO of Lucihub. He noted that creative and communications teams often spend too much time searching for content they know already exists. According to Tayadon, SmartHub is designed to remove this barrier through an AI-powered workflow that helps organizations capture, find, edit, publish and repurpose content.

AI-Powered Search for Creative Teams

SmartHub is designed for creators, marketers, communications professionals and agencies. Its key capabilities include:

• Natural language search: Helps users discover content based on meaning and intent rather than exact keywords or manually maintained metadata.

• Simplified user experience: Aims to make video discovery accessible to team members with minimal training.

• Integration with existing editing workflows: Enables teams to incorporate content discovery into their established creative processes without abandoning familiar tools.

By reducing the time spent searching for footage, the platform aims to help organizations accelerate production and make greater use of content they have already created.

Extending Lucihub’s Video Infrastructure Platform

SmartHub forms part of Lucihub’s broader video infrastructure platform, which supports multiple stages of the content lifecycle, including media capture, organization, editing, review and delivery.

The expanded capabilities reflect a growing focus on content intelligence as organizations look for ways to manage increasingly large media libraries. AI-powered discovery can help teams identify relevant footage more efficiently, support content reuse and reduce the need to recreate material that already exists.

Helping Organizations Get More Value From Existing Content

Chris Zona, senior director of business and internal communications at Reynolds American Inc., highlighted the cost of content that cannot be easily located or reused.

“Most companies pay twice for the same content. Once to create it, and again when nobody can find it,” Zona said, adding that AI-driven content intelligence can help address the discovery challenge as content creation becomes faster.

He described his experience with SmartHub as receiving an answer rather than having to navigate a folder structure, underscoring the platform’s focus on direct, intuitive content discovery.

With SmartHub, Lucihub is expanding its AI-powered video infrastructure to address the growing need for searchable, reusable enterprise media. The launch positions content discovery as a key part of the broader effort to streamline creative workflows and help organizations extract more value from their existing video assets.