Levanta, a creator affiliate platform for e-commerce, has raised $22 million in Series B funding led by Volition Capital, which previously led the company’s $20 million Series A in 2024. The latest round brings Levanta’s total funding to more than $43 million.

Expanding Creator Commerce

Levanta has expanded beyond its original focus on Amazon affiliate marketing into a broader creator commerce platform supporting Amazon, Walmart, Shopify, and other retail marketplaces.

The company says revenue grew 80% year over year in 2026, while its platform now provides brands with access to more than 90,000 vetted creators, alongside millions of additional creators through AI-powered Social Discovery.

AI-Powered Creator Partnerships

Levanta is expanding how brands discover, activate, and measure creator partnerships. Its platform includes capabilities such as:

• AI-powered Social Discovery

• Automated product sampling

• Flat-rate creator collaborations with affiliate-level measurement

• Integrations with ChatGPT and Claude

• Creator and affiliate performance tracking

These tools are designed to help brands identify relevant creators and connect creator activity directly to measurable commerce outcomes.

Building Creator Commerce Media

Levanta is also developing what it calls Creator Commerce Media, a model that extends retail media beyond a retailer’s owned websites and applications.

Instead of limiting retail advertising to audiences already inside a marketplace, the model connects sellers’ marketing budgets with creators, publishers, and affiliates that can generate demand across the open internet and direct consumers to commerce destinations.

For marketplaces, this creates an additional demand-generation channel. Brands can activate creators across multiple retail platforms, while creators and affiliates gain access to more commerce-related marketing budgets.

Funding Growth Across Retail

The new funding will support continued investment in Levanta’s creator commerce technology and go-to-market organization. The company also plans to bring additional retail marketplaces onto its platform as it expands its infrastructure across the broader retail ecosystem.

Following the Series B, Levanta also provided cash liquidity to eligible employees, allowing participating team members to realize some of the value they had accumulated while remaining involved in the company’s future growth.