HRTech
By Business Wire | Date: 16 Aug 2026 | 3 Mins Read
EZ Texting, an SMS marketing platform used by more than 230,000 businesses, has been recognized as a 2026 Buyer’s Choice Award winner by TrustRadius, a buyer intelligence platform from HG Insights.
The recognition marks the second consecutive year that EZ Texting has received the Buyer’s Choice Award since TrustRadius introduced the program in 2025.
EZ Texting received a 9.0 out of 10 trScore based on more than 400 verified customer ratings and reviews.
The company was recognized by customers for its capabilities, value for price, and customer relationships, the three areas considered as part of the Buyer’s Choice evaluation.
TrustRadius said the award reflects feedback from customers who use EZ Texting to communicate with their audiences.
Allyson Havener, CMO of TrustRadius, said customers value EZ Texting for its simplicity, reliability, and ability to support engagement at scale.
The recognition is based on verified customer experiences rather than company-submitted claims.
Customer reviews highlighted EZ Texting’s ability to support faster communication and reduce reliance on traditional communication channels.
One customer said the platform helped reduce email volume and repeat phone inquiries, while also improving response times and customer satisfaction.
Another customer highlighted the platform’s easy-to-use dashboard and features, recommending it for organizations of different sizes that need a straightforward communication solution.
EZ Texting provides businesses with tools for SMS marketing and customer communication, allowing organizations to connect with audiences through text messaging.
The platform is designed to support businesses seeking faster and more direct communication with customers while providing tools that can be used across different organizational sizes.
The Buyer’s Choice Awards are based entirely on vetted customer reviews.
As part of the evaluation process, reviewers are asked whether products and their support teams meet expectations and whether they would purchase the product again.
Customer responses are also used to determine whether a product qualifies based on capabilities, value for price, and customer relationship.
The 2026 award continues EZ Texting’s recognition within the TrustRadius Buyer’s Choice program.
The company said receiving the award for a second consecutive year reflects its focus on product capabilities, customer experience, and delivering value to organizations using SMS as part of their communication strategies.