Agency adds global Amazon Ads recognition to three Meta Agency Award wins spanning commerce, media and creative

Independent digital marketing agency Code3 has received the 2026 Amazon Ads Partner Award for Programmatic Optimization, adding a global recognition to three Meta Agency Awards won earlier this year.

The Amazon Ads award recognizes work carried out with Gigi for Nordic Naturals. Code3's latest run of recognition now includes four awards across Amazon Ads and Meta, covering campaigns with Nordic Naturals, Feastables and Christian Dior Couture.

Amazon Ads Award Recognizes Programmatic Strategy

Gigi and Code3 received the Global 2026 Amazon Ads Partner Award for Programmatic Optimization for their work helping Nordic Naturals expand its Amazon business and enter additional product categories.

The teams used Amazon Marketing Cloud (AMC) to identify live sports as an important driver of new-to-brand acquisition. The resulting programmatic strategy used AMC insights to inform frequency, attribution windows, remarketing audiences and Performance+ objectives.

Amazon Publisher Cloud was also used to support a programmatic guaranteed live sports activation.

According to Code3, the strategy contributed to 33% year-over-year Amazon revenue growth, exceeding the brand's original 10% target. Branded search rate reached 3.9 times display benchmarks, while new-to-brand return on ad spend increased 87% year over year. CPM also declined 16% despite a 30% increase in budget.

Code3 Sweeps Three Meta Agency Award Categories

The Amazon Ads recognition follows Code3's performance at the 2026 Meta Agency Awards, where the agency won all three categories in which it was nominated.

The winning campaigns included:

• Creative Excellence Campaign of the Year — Code3 and Feastables
• Performance Campaign of the Year — Code3 and Christian Dior Couture
• Brand Campaign of the Year — Code3 and Christian Dior Couture

The awards covered different marketing objectives, from audience development and creative testing to brand building and performance marketing.

Feastables Campaign Focused on Audience-Specific Creative

For Feastables, Code3 focused on expanding the brand's appeal beyond its existing younger audience and increasing relevance among mothers.

The agency combined focus-group research, audience analysis, competitive research and media insights to identify the messages and creative approaches most likely to build trust with the target audience.

Those findings informed an ongoing testing program covering messaging, hooks, formats and personas. Code3 reported a 147% increase in click-through rate, a 23.9-point increase in ad recall and a 5.1-point increase in brand favorability.

Christian Dior Couture Wins Across Brand and Performance

Code3 also received two Meta awards for its work with Christian Dior Couture, earning recognition in both the performance and brand campaign categories.

The dual recognition reflects an approach that connects brand marketing with performance objectives rather than treating them as separate activities. The work combined media strategy, audience insights, platform capabilities and measurement to support both brand development and business outcomes.

Broader Recognition for Commerce and AI Work

The Amazon and Meta awards add to a broader series of recognitions for Code3 during 2026.

Earlier in the year, the agency received the Celeste AI Pioneer (Agency) Award from Skai for applying AI to advertising performance and growth opportunities. Code3 said work across three clients identified $839,000 in incremental Q4 revenue opportunity, increased new-to-brand sales by 12% to 19% and reduced reporting workflow time by 25%.

Code3 also received Bronze in Digital Commerce at The Drum Awards for Marketing for its work with Elida Beauty. Creative developed for POND'S, Noxzema and Caress generated 10 times more views, twice as many product clicks and 17.7 times more attributed revenue than brand-produced video during the same period.

Together, the awards highlight Code3's work across commerce, media, creative and AI-enabled marketing, with campaigns spanning major advertising platforms and different stages of the customer journey.