Auxia, an agentic marketing platform, has introduced Auxia Agent Studio, a centralized workspace where marketers can use AI agents to plan, create, launch, and optimize campaigns across their existing marketing technology stack.

The launch comes as Auxia surpasses 200 billion autonomous personalization decisions, doubling the 100 billion milestone it announced in March 2026. The company says the growth reflects increasing enterprise adoption of its AI-powered decisioning and orchestration platform.

AI Agents Take On Marketing Execution

Auxia Agent Studio is designed to reduce the manual work involved in campaign development and coordination. Marketing teams can describe their goals using natural language while AI agents handle tasks such as audience creation, campaign configuration, analysis, quality assurance, and optimization.

The platform connects with existing ESPs, CDPs, and other marketing systems, allowing teams to work without replacing their current technology infrastructure.

Centralized Marketing Context

One of the platform’s key features is a shared marketing context graph that gives AI agents access to important organizational information, including brand guidelines, previous campaign results, customer insights, and institutional knowledge.

This shared context is intended to help agents produce more relevant recommendations and campaign assets while maintaining consistency across marketing activities.

Automating End-to-End Campaign Workflows

Agent Studio allows marketers to outline campaign objectives in natural language. AI agents can then plan and execute the required workflows across connected systems, including building audiences, configuring journeys, reviewing results, and optimizing campaigns.

The platform also provides a collaborative workspace where marketers and AI agents can manage feedback, resolve conflicting requests, summarize changes, and coordinate approvals with teams such as legal, creative, analytics, brand, and operations.

Moving From AI Decisioning to Agentic Marketing

The introduction of Agent Studio expands Auxia beyond AI-powered personalization and decisioning. Its existing decisioning engine determines which experiences customers should receive, while Agent Studio focuses on helping marketing teams execute the work required to deliver those experiences.

According to Auxia CEO and co-founder Sandeep Menon, marketers spend significant time manually building campaigns and coordinating approvals. Agent Studio is designed to shift that effort toward strategy, creative work, and decision-making.

With more than 200 billion personalization decisions delivered, Auxia is positioning Agent Studio as the next layer of its platform: combining organizational context, AI-powered execution, and automated customer decisioning within a single marketing workflow.