Applied Data Finance (ADF), a leading technology-enabled consumer lending services platform, has announced the appointment of Joseph Toms as its new Chief Executive Officer. Toms succeeds Co-Founder Krishna Gopinathan, who will transition to a board role and advisory position. Toms brings extensive experience in consumer finance and asset management, having previously served as the Head of Consumer Lending at Axar Capital and a member of ADF’s Board since November 2023.

1. Joseph Toms’ Background and Experience

  • Over 35 years of experience in consumer finance and asset management.
  • Former Head of Consumer Lending at Axar Capital.
  • Launched Freedom Financial’s (later successful lending division.
  • Grew Freedom Financial’s lending division into a $2 billion consumer credit fund with AAA ratings from two rating agencies.

2. Vision and Leadership at ADF

  • Toms’ commitment to building on the foundation established by Krishna Gopinathan.
  • Emphasis on ADF’s sophisticated risk pricing abilities and advanced data-science capabilities.
  • Focus on innovative and responsible credit solutions for customers.

3. Company’s Recent Developments

  • Successful refinancing and growth equity capital infusion in late 2023.
  • Continued growth and exploration of new opportunities for innovation and expansion.

4. Statements from Key Figures

  • Joseph Toms on his new role and vision for ADF.
    • Praises ADF’s talented team and customer-centric approach.
  • Krishna Gopinathan on Toms’ appointment.
    • Confidence in Toms’ ability to drive ADF’s success.

Joseph Toms’ appointment as CEO marks a significant step for ADF as the company continues to grow and innovate in the consumer lending industry. With Toms’ extensive background and strategic vision, ADF is poised for continued success and leadership in the market. Krishna Gopinathan’s transition to a board role ensures ongoing support and guidance for the company’s future endeavors.