SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced it has been named a Leader in the IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment.
The report notes, “SugarCRM focuses on the midmarket segment and considers manufacturing as a strategic vertical, with the company’s solutions adopted by over 1,200 B2B industrial manufacturing customers. SugarCRM’s offering for manufacturing focuses on providing data-driven insights to accelerate sales cycles, identify cross-selling opportunities, and provide differentiated service.”
This is the first IDC MarketScape report that evaluates the industrial manufacturing sector and provides a thorough evaluation of CRM software providers’ capabilities and strategies impacting the industry. It focuses on how these providers can support industrial manufacturers in managing and enhancing their business-to-business (B2B) customer relationships, making it a trusted resource for manufacturers seeking to optimize their customer management strategies.
“The complexity of B2B customer relationships in the industrial manufacturing domain necessitates CRM solutions that prioritize manufacturing-specific workflows, data integration, and proactive customer engagement,” said Mark Casidsid, Senior Research Analyst, IDC Manufacturing Insights. “The future of customer engagement will be increasingly intelligent. The challenge for manufacturers is to transform their wealth of customer data into a strategic asset that can enable them to personalize interactions at scale and provide enhanced experiences throughout the customer life cycle.”
“We’re proud to be recognized as a Leader in worldwide business-to-business CRM platform software for the industrial manufacturing sector,” said Paul Farrell, Chief Product Officer for SugarCRM. “Industrial manufacturers face many challenges due to their product complexities, unique workflows, and extended sales cycles. Advanced CRM solutions infused with AI-guided selling delivers intelligent account management which transforms the huge amount of existing customer data companies have into a productive asset that not only increases revenue and profitability but enables an engaged sales team and delighted customers.”
Sugar Sell, sales-i, Market, and Serve are integral components of Sugar’s comprehensive CRM solution – a platform powered by advanced artificial intelligence (AI) and user-friendly interfaces. Together, these solutions break down the silos that often exist within a business, ensuring a cohesive and efficient approach to customer relationship management and customer success.
Crucial for industrial manufacturers, Sugar effortlessly bridges the gap between front-office and back-office technologies. With over 180 out-of-the-box enterprise resource planning (ERP) integrations and strategic partnerships with leading ERP vendors, Sugar drives operational efficiency and enhances customer relationships, helping companies gain a 360-degree view of their business.
With Sugar’s AI-driven insights, teams can also more effectively discover hidden up-sell, cross-sell, link-sell, and switch-sell products and services to increase wallet share with existing customers. This expanded AI-enabled functionality comes through Sugar’s recent acquisition of sales-i – a revenue intelligence and sales enablement solution.
“SugarCRM’s recent acquisition of sales-i highlights the growing importance of data-driven insights for navigating the complexities of B2B manufacturing relationships. The confluence of sales intelligence, sales automation, and AI capabilities empowers manufacturers to identify new business opportunities through a deeper understanding of customer needs,” said Casidsid.