Gopuff, the leading Instant Commerce company, today announced the launch of its in-house ads platform. With custom-built artificial intelligence and machine learning models accounting for more than 1,000 real-time variables and 10 years of historical customer data, the platform features intelligent and predictive tools for objective-based buying, personalized audience targeting recommendations, bid optimization and more.
The Gopuff Ads Platform takes into account each customer’s shopping behavior, their previous purchases, the time of day, localized product popularity and 1,000 other data points to surface the most relevant advertisement and product for that individual, in that moment — all in less than 50 milliseconds. Since launching the platform, Gopuff has seen a 50% higher relevance score, helping drive a 25% increase in click-through-rates and a 24% increase in conversion. Plus, by taking a more focused approach, advertisers are seeing a 30% lower cost-per-click on average.
“At Gopuff, we believe everyone wins when we match the right advertiser to the right customer at the right time — it’s what makes ad placements feel like content,” said Daniel Folkman, SVP of Business at Gopuff. “With the new Gopuff Ads Platform, brands can easily reach shoppers with the most relevant content to create authentic experiences and inspire customers to engage. We’re thrilled to offer advertisers greater access to the Gopuff platform and data with intelligent, new tools and look forward to continuing to drive innovation as the industry evolves.”