Fullpath, the leading enhanced Marketing Automation and Customer Data Platform (CDP) provider for the automotive industry, proudly announces its recognition as an Approved Turnkey certified provider for General Motors (GM) In-Market Retail (IMR) funds. This endorsement empowers GM dealerships across the United States to leverage Fullpath’s advanced CDP and data activation marketing automation to elevate their marketing strategies and operational efficiency.

1. Overview of Fullpath’s Enhanced CDP

  • Centralizes and streamlines customer data from multiple sources.
  • Provides a 360-degree view of each shopper.
  • Analyzes customer behavior, preferences, and purchasing patterns.

2. Benefits for GM Dealerships

  • Deeper insights into customer data.
  • Personalized and automated marketing campaigns.
  • Enhanced marketing strategies and operational efficiency.

3. Statements from Fullpath Leadership

  • Aharon Horwitz, CEO of Fullpath, on joining the GM IMR program.
  • Commitment to innovation and excellence in the automotive industry.

4. Solutions Offered by Fullpath to GM Dealerships

  • Customer Data Platform (CDP): Unifies customer data for comprehensive insights.
  • Digital Advertising: Drives leads and brand awareness with hyper-targeted campaigns.
  • VINs-Acceleration: Boosts visibility and sales of at-risk VINs.
  • Audience Activation: Utilizes first-party data for effective email and SMS marketing automation.

5. Expected Outcomes for GM Dealerships

  • Increased customer satisfaction.
  • Improved marketing ROI.
  • Stronger competitive edge in the market.
  • 1:1 co-op IMR Funds options.

The recognition of Fullpath as an Approved Turnkey certified provider for GM In-Market Retail funds marks a significant milestone. By leveraging Fullpath’s advanced Customer Data Platform and data activation solutions, GM dealerships can enhance their marketing strategies, improve operational efficiency, and achieve higher customer satisfaction and sales growth. This partnership underscores Fullpath’s dedication to driving innovation and excellence in the automotive industry.