ve approach to targeting and measurement, particularly in the rapidly evolving landscape of CTV,” said Tom Wolfe, SVP of Business Development at Viant Technology. “The Certified Partner Program represents a significant step forward in Viant’s effort to deliver superior campaign performance and advanced analytics.”
Insights from Circana’s Customer Optimization Advanced Report, one of Viant’s Certified Partners, demonstrate the significant value added and measured by these partnerships. In the first half of 2024, clients who integrated CTV into their campaigns were able to drive and measure a conversion rate of 12.89%, outperforming non-CTV campaigns, which averaged 2.5%.
“We’re proud to be selected as an inaugural partner in Viant’s Certified Partner Program, which recognizes the value of our purchase-based audiences and measurement capabilities,” said Amy Marentic, President of Global Solutions at Circana. “As a leading provider of retailer membership loyalty program data, our deterministic conversion reporting helps validate, optimize and measure the impact of integrated marketing efforts. Specifically, our data underscores the role of CTV in driving success as a powerful full-funnel solution.”
Learn more about the partners under the “Certified” tab here.